After three decades in the profession, Dan’s enthusiasm for market research and its people is as great as ever. Dan has always been at the forefront of innovation, involved in the development of many of the world’s most successful research methods such as Kantar’s BRANDZ, LinkTM & Cross Media solutions and Unilever’s PreView & Brand Health Check systems.
Dan’s contribution to industry thought leadership includes identifying what makes global advertising effective, scrutinizing the potential for viral, search and ’depth’ marketing, and championing mobile data collection to ensure sustainable representative samples. He is the author of ‘The Smart Marketing Book’.
As Head of Expertise for insights, Kantar UK, Dan turned his attention to the next generation of market research professionals, focusing on the new capabilities needed in the rapidly evolving business environment. As a trainer, Dan now shares his creativity, intellect and infectious enthusiasm with other insights professionals, helping them to thrive in our endlessly fascinating industry.