Introduction to Big Data and Analytics Course

Dan White biography

After three decades in the profession, Dan’s enthusiasm for market research and its people is as great as ever. Dan has always been at the forefront of innovation, involved in the development of many of the world’s most successful research methods such as Kantar’s BRANDZ, LinkTM & Cross Media solutions and Unilever’s PreView & Brand Health Check systems.

Dan’s contribution to industry thought leadership includes identifying what makes global advertising effective, scrutinizing the potential for viral, search and ’depth’ marketing, and championing mobile data collection to ensure sustainable representative samples. He is the author of ‘The Smart Marketing Book’.

As Head of Expertise for insights, Kantar UK, Dan turned his attention to the next generation of market research professionals, focusing on the new capabilities needed in the rapidly evolving business environment. As a trainer, Dan now shares his creativity, intellect and infectious enthusiasm with other insights professionals, helping them to thrive in our endlessly fascinating industry.

Introduction to Big Data and Analytics

Agenda

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9.30 am

Introductions

9:35am

Definition of big data

10:20am

Break

10:30am

Sources of big data

How big data is gathered and analysed

11:20am

Break

11:30am

Google Trends

Social media listening/text analytics

12:20pm

Break

12:30pm

NLP

Image analytics

1:30pm

Lunch Break

 

2:30pm

What role can big data play in/alongside insights?

Data integration

3:30pm

Close

    Inscrição, Introduction to Big Data and Analytics - 23 de maio 2022

    Aplique os princípios de Big data e análises aos desafios de marketing

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    Introduction to Big Data and Analytics Course