June 2017

Dear Colleagues

As we publish this edition of our newsletter we are counting down to EU wide implementation of the General Data Protection Regulation (GDPR) on 25 May 2018. Read more about the new EFAMRO publications for research practitioners designed to help you navigate this new space.  We also update on new developments in ISO standards and the results of our Q1 2017 Moodindicator.




GDPR Countdown


EFAMRO has prepared new data protection guidance for members. Providing concise overviews of the main changes in the data protection landscape GDPR Guidance Notes are currently available on:


• Overview of data protection changes

• Compliance Checklist

• Appointment of a Data Protection Officer


Additional guidance notes on core topics will continue to be made available.  Please contact your national association or EFAMRO to get your copies.


EFAMRO and ESOMAR will also jointly publish a substantive Guidance Note on Legal Bases for Processing Personal Data for Research Purposes under GDPR. A member-only reference document this will provide members with a framework to assist them to understand the basic principles of the new framework focusing on the data processing and collection principles and determine the appropriate legal grounds to collect, process or further process personal data for all types of research.


National associations need to continue to lobby effectively to secure a supportive environment for research across all countries. Let us know how we can help and don’t forget our clear and concise webinars available on the GRBN Learning Centre:


EFAMRO Data Protection Series No.1 – EU Data Protection Reforms: Ten Things Researchers Should Know


EFAMRO Data Protection Series No.2  – EU Data Protection Reforms: Some practical compliance steps

ePrivacy will impact online activities

As we look to GDPR we need to remember another key data protection reform which is the EU Commission proposal for an ePrivacy Regulation. The proposed change to a directly applicable regulation will impact on the much discussed “cookie requirements” as well tighten controls on digital tracking. Although the Commission is pressing for implementation at the same time as the GDPR the EU Council’s Maltese Presidency’s progress report has cast doubt on whether that can realistically be achieved. According to the proposal, organisations could face fines of up to 4% of global turnover or €20 million, which are the same levels in the GDPR and possibility exists that organisations could be fined under both pieces of legislation.

Positive Research Mood

EFAMRO conducted in Q1 of 2017 a new wave of the EFAMRO Moodindicator. Research agencies, that are members of their national trade association, were asked about the business outlook from the perspective of their organisation and their domestic market.


Overall the research markets in Europe seem to be in good shape, much better that the last few years. Managers of research business are optimistic. There are two clear exceptions: the markets in Switzerland and Italy are struggling with domestic economic issues significantly affecting the health of the national research markets. Report available here.

Global ISO Team Met In Tokyo to Revise 26362 Market, Opinion, and Social Research Standard

Research experts and standards experts representing many countries, standards industry bodies, and research associations participated in a Working Group meeting in Tokyo. Those contributing included VMÖ (Austria), MRS (UK), CMRA (China), JMRA (Japan), MOA (Netherlands), AMSRS (Australia), MRIA (Canada), ANEIMO (Spain), ARIA (the Americas), ESOMAR, and WAPOR.

A Working Group of the ISO Technical Committee 225 (TC 225), which has responsibility for market, opinion, and social ISO research standards, met to discuss and consider ISO 20252: 2012: Market, opinion and social research – vocabulary and service requirements. Upon conclusion of the Working Group meetings, excellent progress had been made.

The aim of the revision is to improve navigability with clearly defined, separate areas to support the various sectors within the market, social, and opinion research industry. The ISO updating process will take at least one more year, and research service suppliers working towards certification to either ISO 20252 or ISO 26362 should continue their efforts. All the current requirements will be incorporated in the new combined standard, plus new additions that reflect the changes in research practices, including leading edge technologies, since the standards were finalised in 2012 and 2009. By ensuring that the existing obligations are being met, research service providers will be much better prepared to adapt their systems to the new requirements once the revised ISO 20252 standard has been finalised.

As before, this standard covers topics such as project management requirements, proposals and tenders, and project execution for various methodological components of research such as sampling, fieldwork, observation, self-completion, data management, and processing. An improved and updated standard will be formalized, translated, and made available to the global research industry likely in 2018. More information is available from ISO here.

Read the latest GRBN News here

As always we keep you updated on what is happening internationally. For a global perspective take a look at GRBN news.

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As part of EFAMRO and GRBN, your research organisation is part of a community of 3,500 businesses world wide. The EFAMRO e-Newsletter is distributed by its member associations to keep you up to date on our work to promote and advance the business of research.

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Upcoming Events


MRS: Media Research Summit


The MRS’s Media Research conference will examine the latest media consumer trends and look ahead to what this may mean for content producers in the near future.


London, 15 June 2017



MRS: Business to Business Research Conference


The MRS annual B2B conference – Future of Business-to-Business Research – digs into the chunky issues facing B2B research today including effective digital marketing, Brexit, B2B marketing, sales growth and making research work for SMEs.


London, 29 June 2017


MRS: Utilties Market Research Conference

The MRS Utilities Market Research conference will bring together insight professionals to share how research and insight generation is supporting utility companies to achieve their aims, whether they are new to competition or already operating in fiercely contested markets.


London, 21 September 2017

Newsletter Junho 2017